Buying a house, because of the complexity of the process and because we don't usually do it more than a few times in our lives, might be accurately compared to settling a legal matter. Most of us wouldn't think of acting as our own attorney -- we just don't know enough. And nobody would trust our opponent's attorney to give us good advice. But in buying a house that's just what many of us do: act as our own agent, taking advice and counsel from the seller's broker! Consumer advocate Ralph Nader has  employed the same analogy to warn buyers away from this potentially dangerous relationship. Click on the photo to see what he has to say.

Which is not to say that there's anything inherently wrong with the traditional or seller's broker. In fact, we think if you want to sell your house you'd be well-advised to place it with a real estate agent who is committed to showing your house every time he/she can, who can list it for you with cooperating agents, who can hold open houses and use his/her training in  salesmanship to handle your prospects professionally, and above all who is committed, as you are, to getting the highest price for your house. That's the smart thing to do if you want to sell your house. In fact, if you have a need to sell property we can arrange to refer you to exceptionally competent listing agents throughout the United States at no cost to you. We only utilize the services of listing brokers who will sign a written pledge that they will never create a dual agency relationship with any  seller we refer to them and who will actually make that a legal commitment to you by including it in your listing contract.
Click the box to read the pledge.

If you want to buy a house, the smart thing to do is to engage a buyer's broker. You should have your own counsel whose only goal is to get the best price and terms for you, the buyer, and to promote and protect your best interests every step of the way. In this day age you should reject even the prospect of dual agency because that makes putting your own interests above all others virtually impossible. King Solomon, himself, couldn’t figure out how to promise to hold the best interests of both the buyer and the seller above all others and have a prayer of keeping that promise. It simply cannot be done. Click the box to read the California legal disclosure.

Common sense would tell us that a broker who specializes in representing buyers, a broker who does nothing but represent buyers, would have a much better set of  skills and do a better job for you than a generalist who does a little bit of this and a little bit of that. Not only do you eliminate the risk of dual agency representation, but you have an entire team of buyer specialists focused solely on your success. In fact, we’re so dedicated to the caliber of buyer representation we provide you that we pledge…in writing…that we will meet or exceed our exceptionally high performance standards on your behalf. Click the box to read our comprehensive written service pledge

It doesn’t cost you any more to have such a specialist representing your own interests exclusively. In fact, you may find that you save money by having someone with superior negotiating skills and no divided loyalties acting on your behalf. Remember, no matter how brokerage fees are being paid it’s all your money. We never forget that. We give you a choice of contracts with varying service models to suit your needs and desires. And they are all structured to assure that you always pay the lowest possible fee whether you’re paying through the seller’s broker (traditional method) or directly as noted in Paragraph #2 of our service pledge. Click the box to read exactly what your contract options are.

Today’s smart buyers rely on a specialist to protect them. We are the only exclusive Buyer Representation Specialists serving the Central Coast. You never have to worry about shared, conflicting loyalties again. We only represent buyers; never sellers. You have an entire team of specialists on your side; not just a single agent.